Just like there are pros and cons for pricing your home above market value, there are pros and cons for pricing it at fair market value. Certainly, you want to get the most money for your home as possible, so it can be appealing to price over market value. But like the previous page explained, that is not always the best idea. Pricing at fair market value gives you an advantage in the following areas: Exposure Online With buyers today starting their home searches online, the first bit of criteria they typically enter is price. Every buyer is looking to get the most for their money, but there is a range in which they are looking. By pricing at market value, you increase your chances of showing up right in front of a buyer who can feasibly afford your home. Appealing to other agents When other agents who represent buyers see your home listed at a fair market value price, they will be more motivated to bring their buyers to look at it if it meets their criteria. It will not leave them wondering why the home is over or under priced. Easy Appraisal Pricing your home at fair market value makes the appraisal process go smoother and does not hold up your buyer getting their mortgage. Being realistic with the value of your home can lend to a smoother transition all around. The downside of pricing your home at fair market value depends on how you look at it. Certainly, there is a chance you could potentially be leaving money on the table, but that is what negotiating the transaction is all about. What do you see as some 'cons' for pricing your home at fair market value? My job is to help you get the most money for your home in the quickest amount of time. Now there is still one more pricing strategy to discuss before we conclude on what price to list your home for. Now there is still one more pricing strategy to discuss before we conclude on what price to list your home for.